Brand strategy
A brand people remember, and can't get wrong.
Logo, colours, type, and the rules that keep them consistent wherever your name shows up. From RM1,500.
Strategy first
Three questions before any logo.
A logo can't fix a muddled message. So we start here, and the design follows.
Who is it for?
The customer you want more of, not everyone.
Why you?
The one or two things that make people pick you over the shop next door.
How do you sound?
Formal or friendly, English or Bahasa or both. Words matter as much as the logo.
Two starting points
Start small, or do it all at once.
Essential logo
RM1,500
For new businesses that need to look right from day one.
- Primary logo
- Secondary mark
- Colour palette
- One-page brand board
Full brand system
RM3,800
For businesses that want every touchpoint to feel like one brand.
- Full logo suite
- Typography hierarchy
- Expanded colour system
- Brand patterns
- One-page brand board
Add a 15+ page brand book for RM850, or naming and brand story for RM1,200.
The process
How a brand comes together.
- 01
Talk
We work out who the brand is for and what it needs to say.
- 02
Directions
A few clear routes, explained, so you can choose with reasons.
- 03
Refine
The chosen route, tested on real things: signs, posts, packaging.
- 04
Hand over
Every file in every format, plus the rules for using them.
Instant estimate
Price your brand in a minute.
Pick a starting point and the extras you need, then send it to me on WhatsApp.
Questions
About branding.
How much does a logo cost?
An essential logo is RM1,500: main logo, secondary mark and colour palette. A full brand system is RM3,800.
What is a brand book?
A 15+ page guide covering how to use your logo, colours and fonts, your tone of voice and your photo style. It is RM850 on top of either option, so anyone who works on your brand gets it right.
Can you name my business?
Yes. Naming, a tagline and the story behind the brand is RM1,200.
What files do I get?
Your logo files in print and screen formats, ready for signage, social media and your website.
Can you help after the launch?
Yes. Monthly design support is RM1,600 a month for a set block of hours: menus, posts, promos and updates.
How do we start?
Send a WhatsApp message with what you need. You get a written quote, and a non-refundable deposit starts the work. Timelines and revision rounds are agreed in writing first.
Which areas do you cover?
Kota Kinabalu, Penampang and the rest of Sabah. Web, brand and system work can be done remotely anywhere in Malaysia. Shoots outside the Kota Kinabalu area may include travel costs.
Starting something new?
Tell me about the business and who it's for. We'll start with the questions, not the logo.
Razie AlfiedanYou'll talk to me, not an account manager.